# Branding Guidelines

### **1. Brand Core**

**UnifAI:** AI-Native Infrastructure for the Age of Agentic Finance

UnifAI empowers users to create, share and copy strategies through intelligent agents that act autonomously across DeFi.

#### **Core Color Palette**

| Name                        | HEX       |
| --------------------------- | --------- |
| **UnifAI Purple (Primary)** | `#`878FF5 |
| **Silver**                  | `#C0C0C0` |
| **Turquoise**               | `#4EE4CC` |
| **Deep Black**              | `#0C0C0E` |

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### Say Hi To Our Mascot - UniQ The Chipmunk

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{% file src="/files/idTJJQ3Eq3ZzjfUKAyOW" %}

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```
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Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.